Lens Studio 5.0 Beta
marketing visuals
I was given the opportunity to design the visual marketing materials for the launch of Snap’s Lens Studio 5.0 Beta. A few designers including myself were provided with a logo and given full creative freedom to design the visuals, with deliverables expected in various dimensions as well as a GIF with simple, idle animation.
Our designs were presented to the CEO, who chose to go forward with my work. My design ended up setting the standard for Lens Studio marketing visuals; since this release, all subsequent marketing visuals for the product have iterated on this original work.
These designs were created using Adobe Photoshop, Illustrator and After Effects.
Lens Studio is a free software developed by Snap that can be used to create AR experiences for Snapchat and Spectacles, Snap’s AR glasses. In these designs, I aimed to capture the spirit of exploration, creativity and whimsy that is core to Snap’s brand.